1. Founded by dermatologists and chemists
2. Offer a complete range of skin care products: face, body, sun care, and men's skin care
3. They aim to give you cleaner, brighter, smoother skin upon the first application
4. Used as directed alleviates redness and other side effects
5. Formulated to address major skin concerns
6. Keys to their success include quality and value
7. Cleansers, Toners, and Exfoliators
8. Therapeutic products
9. Done away with paper catalogs and have gone 100% internet and toll free phone based, saving 15,000 pounds of paper and many trees
10. FREE mini samples
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